Drink It Up, Idiots
According to researchers (insert credibility here), alcohol advertising WORKS! Thanks, smart guys. And here I was thinking that marketing, as an industry, was futile nonsense.
Despite the fact that the study sounds poorly-designed and full of holes, based on the short description in the above Forbes article, I will give the University of Connecticut researchers the benefit of the doubt, and assume that the study's metrics are sound. Fine. Even if the study is air tight, the problem of underage drinking does not arise from a lack or shortcoming of government regulation, or from especially devious advertising strategies on the part of the alcohol companies. Advertising is a tool for maintaining and expanding market share, and for expanding markets themselves. All companies seek to advertise, to the extent possible and in the manner most effective. Let them advertise.
But don't let your kids drink alcohol. Don't let your kids think that getting drunk is cool. Don't let your kids become so weak that they give in to peer pressures running counter to the values you have tried to instill in them. Teach your kids about personal responsibility, and about leadership. Teach your kids by example, don't be an alcohol advertisement yourself. And maybe don't let your kids watch so much dang TV, which is about 1/3 advertisements anyway.
Raise your children in such a way that they won't drink up advertisements that are unhealthy for them. If you do that, who cares what ad policies are used by alcohol companies, or by any other companies for that matter? Be aware, take control.
In the larger scheme of things, if alcoholism is a problem in society generally, that is not a problem with ad regulations, it's a cultural and moral problem. The same should be said of alcoholism or alcoholic tendencies in our youth.






